Lia DiValentin

UX & PRODUCT Design LEADER

EXPERIENCE

JUNE 2022 - PRESENT
Senior Product Designer • Walmart

Worked closely with a cross functional team on the development of a new eCommerce product for Walmart suppliers to set up and maintain items, upload inventory and manage orders.

  • Lead the production of an internal design subsystem to be created for UI components. 

  • Collaborated with stakeholders to understand their business goals and users’ needs, conducted user research, and testing to ensure the best possible user experience.Drove the design process from concept to launch, including wire-framing, prototyping, and visual design. Worked closely with development teams to ensure a seamless handoff from design to development.

  • Mentored designers and led design workshops to promote best practices and design thinking. 

OCTOBER 2018 - JUNE 2022
Senior User Experience Designer • The Home Depot

Collaborated with UX research, product, and engineering teams on the agile production of new B2B eCommerce platform for Home Depot Pro customers.

  • Headed account/user management functionality (roles, groups, permissions, workflow) and entire design process from initial ideation, wire-framing and user flows, to final visual designs and assets/specs delivery. Devised & implemented UX strategy to support migration of 2 million Pro customers.

  • Created research plan & conducted user testing (usability sessions, A/B studies, surveys) on Account & Order management features. Analyzed and synthesized feedback and presented findings to team to make informed design decisions.

  • Led internal accessibility guild responsible for producing resources & SoPs to teach teams how to build and embed accessibility practices into our agile production process & development cycle.

JUNE 2017 - OCTOBER 2018
User Experience Designer • Texas Association of School Boards

Lead and oversaw the user research strategy and UX direction for all online digital experiences. Advocated and implemented internal team processes that support iterative, agile development. 

  • Conducted user interviews, focus groups, data analysis, competitive analysis, card-sorting workshops, persona creation, journey mapping, usability testing and defined new information architecture for redesign of TASB website.

  • Created UX deliverables including technical feasibility assessments, sketches, low + high-fi comps, and interactive prototypes; optimized for desktop & mobile screens.

  • Orchestrated the production of a design system (included guiding principles + component-based UI library) to create a sustainable technical architecture and standardized all digital products look and feel. 

  • Educated and facilitated the initiative of making every new digital asset meet AA levels of compliance for WCAG 2.1.

  • Redesigned TASB’s InsideRM Blog, HRX Blog, and Texans for Strong Public Schools website. Successfully launched multiple 3rd party software integrations including; LiveChat, an event registration/management portal, and cloud-based civic advocacy platform. Earned the NSPRA’s Publications and Digital Media Award of Excellence for my work. 

JANUARY 2017 - MAY 2017
UX Designer • Bulldog Solutions

Worked on the entire lifecycle of client projects including research, sketches, high fidelity comps, original illustrations, presentations, and brand ads in collaboration with art director, QA editors, copywriters, and project managers.

Designed & produced responsive and optimized emails, online newsletters, landing pages, websites, videos, social media and other web-based advertising digital assets.

  • Clients included Box, Oracle, TD Ameritrade, Silicon Labs, Frontier Communications

JULY 2014 - AUGUST 2016
UX/Web Designer • SAIC (Army Public Affairs Office, Pentagon)

Devised and oversaw the production and maintenance of web, mobile(iOS app), print, and social media projects for the Army Public Affairs Office.   

  • Introduced the case for, and successfully initiated, the foundations of “design thinking” and practice of UX research and evaluation techniques into teams agile workflow process.

  • Defined new U.S. Army brand identity and guidelines for all Army digital products and established the first open source UI components and visual style guide for U.S. Army websites

  • Led the ideation and design phases of the U.S. Army News & Information iOS app and built a dynamic, responsive website template for all Army Public Affairs heritage microsites.

  • Headed the redesign of the www.army.mil (The Official Homepage of the U.S. Army) and C.O.R.E. (Army.mil’s proprietary content management system)

  • Created UX deliverables including: client/internal briefs, user research, competitive audits, experience roadmaps, and visual prototypes/wireframes to communicate product features and interactions.

  • Created cohesive campaign branding + graphics across the U.S. Army’s social media platforms: Facebook, Twitter, Google+, YouTube, Flickr, Pinterest, Instagram.

SPRING 2014
Student Officer • AIGA GMU Student Group
Provided leadership and assistance in the execution of events/initiatives.

SPRING 2014
Studio Intern • GMU School of Art Print Studio
Gained a strong understanding of traditional + digital technology print procedures, color-management, and maintenance of specialized printers and studio equipment.

FALL 2012- PRESENT
Freelance Graphic Designer • LiaDiva Designs
Developed cohesive identity brand system for WholeSpace Interior. Produced promotional materials for GMU’s Alpha Kappa Lambda Fraternity annual philanthropy fundraiser and spring rush. Designed custom invitations, place/table cards, and packaging for Mellman wedding reception.

PROJECTS

Walmart Supplier One • Walmart

The Home Depot B2B Pro experience • The Home Depot

TASB RMF InsideRM Blog • Texas Association of School Boards

Texans for Strong Public Schools Website • Texas Association of School Boards

TASB HR Services HRX Blog • Texas Association of School Boards

TASB.org Reskin • Texas Association of School Boards

Army.mil Homepage Redesign • SAIC (Army.mil Contract)

Army.mil Github Style Guide • SAIC (Army.mil Contract)

CORE, Army’s content management system • SAIC (Army.mil Contract)
Led UX effort for the redesign of the Article submission process. Created usability testing protocols—including surveys, user tasks, scenarios, and post-test questions—to collect qualitative data and better inform the site’s redesign.

Prototype for adding related links to article

Prototype for uploading media to article

Army News & Information App • SAIC (Army.mil Contract)
Led the redesign of the Army News and Information App focusing primarily on creating well thought out user-centered interface design by considering technical constraints/opportunities and usability findings.

Women in the Army • SAIC (Army.mil Contract)

Medal of Honor Capt. Florent Groberg • SAIC (Army.mil Contract)

240th Army Birthday • SAIC (Army.mil Contract) 

EDUCATION

FALL 2009 - SPRING 2014
George Mason University • Fairfax, Va
Bachelor of Fine Art in Graphic Design 3.8 G.P.A
Dean’s List: Fall 2011, 2012, 2013 and Spring 2011, 2013, 2014

CONTACT INFO

Email: ladivalent@gmail.com            Mobile: 703-625-0862

 

ACHIEVEMENTS

Master's Certificate in UX Management
Nielsen Norman Group • April 2023
Completion of 100+ hours of training and successfully passing 15 exams.

Innovating with Data
IDEO U • June 2023

Human-Centered Systems Thinking
IDEO U • Nov 2023

Insights for Innovation
IDEO U • Nov 2023

Leading Complex Projects
IDEO U • May 2023

Designing for Change
IDEO U • Feb 2023

Awarded Honorable Mention in GMU’s School of Art “Writing Across the Curriculum” contest for Spring 2013 & Spring 2014 semester

Recieved 125,000+ likes on Army social media campaign graphics

Secret Security Clearance holder (2014)

SKILLS

Agile Methodology
508 Accessibility Standards
Content Strategy
Contextual Inquiries
Task Analysis
Card Sorting
Feature Prioritization
Affinity Diagrams
Heuristic Evaluation
Personas Development
Competitive Analysis
User Interviews/Surveys
User Flows/Journey Maps
Storyboarding
Web/Data Analytics
Information Architecture
Sketching
Wire-framing
Prototyping
Spanish
Usability Testing
DSLR camera operations

TOOLS

Adobe CC (Illustrator, Photoshop, InDesign)
Sketch
Figma
Axure
InVision
Keynote
Google Drive/Apps
Microsoft Office
HTML/CSS/Javascript  
Github
Bitbucket
Lightroom
Google Analytics
Omnigraffle
Powerpoint

AFFILIATIONS

AIGA DC Chapter
GMU AIGA Student Alumni
User Experience Professionals Association (UXPA)
Refresh DC
Refresh Austin
UX NOVA
GoodGovUX
WomenWhoCodeDC
Fresh2design